So it seems just putting the line token preliminary:anchoring:type = "face" in was not enough.
What worked was writing a python script, importing the from pxr import Usd, Sdf, UsdGeom, Kind stuff and then creating a scene hierarchy with /Root/Scenes/Scene/Children/MyModel where the scene gets the anchor-token.
The USD Classes reference (https://graphics.pixar.com/usd/docs/api/class_usd_stage.html) helped a little but It was way more complicated then I expected it to be.
Topic:
App & System Services
SubTopic:
General
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