Hey guys! I've recently noticed a number of PaaS'es and CPaaS'es offering bulk outgoing messaging using the iMessage the same way it's done with the SMS. I always thought that iMessage sort of only allowed businesses to send outgoings subject to user contacting their account first (to avoid being spammed). But then there's those I mentioned above. Have you faced anything like this? Did Apple make changes to the model so that businesses can now initiate conversations with users? If so, how does it work?