I'm device manufacturer and in future planning to get my device matter certified. If I want my device data for analytics purpose into my cloud than what is the best way possible. My research says that the most latest approach suggested by apple is, developing a custom mobile app using device homekit sdk and subscribe to device state and send it to my cloud. If I go that route, will it work even though the device was onboarded via homekit app and homekit hub device is also there. I want to make sure that both path will be active, device to hub to home app and device to custom app to my cloud, and both on matter ecosystem. The homekit sdk and matter support mentioned here https://developer.apple.com/apple-home/matter, are these two same thing?