We’re testing SKAN postbacks via AdAttributionKit but aren’t receiving any requests on our server even after generating development impressions and triggering a postback.
Setup:
Domain: https://linkrunner-skan.com
Configured in Info.plist as:
<key>NSAdvertisingAttributionReportEndpoint</key>
<string>https://linkrunner-skan.com</string>
<key>AttributionCopyEndpoint</key>
<string>https://linkrunner-skan.com</string>
Apple automatically appends the .well-known paths:
/.well-known/private-click-measurement/report-attribution/
/.well-known/skadnetwork/report-attribution/
ATS diagnostics for the domain: PASS for all tests (TLS 1.0–1.3, PFS disabled, arbitrary loads allowed, etc.)
Both .well-known paths are publicly accessible and return 200 OK
Testing Flow:
Enabled Developer → AdAttributionKit Developer Mode on iOS (15+)
Followed Apple’s official guide: Testing AdAttributionKit with Developer Mode
Generated test impression using:
createAdAttributionKitDevelopmentImpression implemented in SKANManager.swift
Called Postback.updateConversionValue with lockPostback: true
Created Development Postback from Developer Settings
Waited 30+ minutes while intercepting server requests (proxy + backend logs)
What We’ve Tried So Far:
Confirmed ATS compliance with nscurl --ats-diagnostics (all PASS)
Verified .well-known paths are accessible publicly without redirects
Tested endpoints manually with a POST request – server responds 200 OK
Confirmed Info.plist entries exactly match Apple’s required keys
Double-checked iOS device is running iOS 15+ with Developer Mode enabled
Repeated test flow multiple times with fresh impressions and postbacks
Waited up to 1 hour for postback (in case of delays)
Issue:
No POST requests are being received from Apple to either .well-known endpoint, even though the setup appears correct and ATS tests pass.
References Used:
Configuring an Advertised App
Generating JWS Impressions
Question:
Has anyone faced a similar issue where AdAttributionKit Development Postbacks are not firing despite correct Info.plist setup, ATS compliance, and reachable .well-known endpoints?
Any insight into possible missing configuration steps or testing nuances would be greatly appreciated.
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