Another thing I learned is that at least on Monterey if you do not include a PkgInfo file containing the text "BNDLhbwr" (without the quotes) inside your help bundle, Finder will not recognize it as such and it will continue to display it as a normal folder. I discovered this through trial and error using Xcode's PkgInfo as a starting point to force this.
Topic:
App & System Services
SubTopic:
Core OS
Tags: