In my previous comment I linked to a solution in SO, but here's an alternative (credits: NSHipster[dot]com/simctl):
PLIST=~/Library/Developer/CoreSimulator/Devices/$UDID/data/Library/Preferences/.GlobalPreferences.plist
LANGUAGE="ja"
LOCALE="ja_JP"
plutil -replace AppleLocale -string $LOCALE $PLIST
plutil -replace AppleLanguages -json "[ "$LANGUAGE" ]" $PLIST
Topic:
Developer Tools & Services
SubTopic:
Xcode
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