I believe you can achieve this by making a separate usda file of your entity: right click the entity, and choose "New Scene From Selection".
Make sure you have 1 root transform. This root's origin will be at the center of the scene. Now you drag your model entity (a child of this root) to the spot you want.
Then in the original file, your entity has become a reference to that new scene you made. But rotating it now should keep the origin as per your new scene.
Topic:
App & System Services
SubTopic:
General
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