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Reply to How long does it take to get approved for the App Store Small Business Program
How i got approved in 2025 for of all, i was completely unaware of the program because Appstore Connect does not advertise it like the generous Google Play Console I only discovered it while checking my revenue stats and realizing that Apple was taking too much commission. After a quick Google search, I found out about the program. Well, let bygones be bygones. Better late than never 😀 I applied on February 27, and upon submission, I received an application receipt email stating that Apple would notify me once my enrollment was approved. However, I received no further emails in February. The FAQ on the application page mentioned: When will my adjusted proceeds go into effect? Your proceeds will be adjusted fifteen (15) days after the end of the fiscal calendar month in which your enrollment is approved. For example, if your enrollment is approved on February 10, 2022, your proceeds are adjusted starting March 14, 2022. Based on this, I assumed that if I were approved in March, my reduced 15% commission rate would take effect from April 14. However, when I finally received my approval email, I was surprised to see that the 15% commission started from March 14, not April 14. Conclusion The FAQ wording is unclear. It seems that Apple approves applications and applies the 15% rate starting from the 14th of the month following your application date—not the month of approval. So, if you apply in February, the reduced commission starts on March 14, and this is the approval and start time of the commision. Apple is hard to understand though 😄
Topic: Business & Education SubTopic: General Tags:
Mar ’25