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Wallet Pass eligibility for age-restricted product loyalty program
Hello everyone, My team is exploring the implementation of an Apple Wallet pass for a loyalty program linked to a brand in an age-restricted product category. The intended use cases for the Wallet pass are: Member identification at events — Quick verification at brand events or exclusive venues, with tier-based perks (e.g., priority entry for higher tiers) Support services — Members present their card at retail locations to receive assistance Tier and points display — Dynamic visual changes based on loyalty level and current points balance Notifications — Pass updates for expiring points, upcoming events, or relevant announcements The pass would function as a standard Store Card (membership/loyalty) — no payments, no stored value, just identification and informational display. Before investing development effort, I'd like to understand: Has anyone successfully implemented Wallet passes for brands in restricted categories (tobacco, alcohol, etc.)? Are there specific guidelines or restrictions I should be aware of beyond the standard Wallet documentation? Is there a recommended channel to get official guidance from Apple on eligibility before building? Any insights or experiences would be appreciated. Thanks!
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