Preview rejected due to device frames shown in the video

Hi.

I've got this answer from Apple at submitting a new version that includes a preview video where all the interaction is shown within a device.

The text of rejection is this:

Guideline 2.3.4 - Performance - Accurate Metadata


Your app preview includes content that does not sufficiently reflect the app in use. Specifically, your preview:
  • Includes device images and/or device frames.


Now, at reviewing the guidelines, it mostly refers to the video not being "faked" or show behind the scenes or etc which make perfect sense, but, they do not state that the video cannot be contained within a device frame. It's not stated anywhere.

I've seen videos with framed showcases of the apps, and I wonder if any of you has a video like this that would have been accepted.

I'm re creating the video without the frames but it might compromise either timing or message... any help here would be great.

Hi,

Good to see that this was already a problem 4 years ago! I’ve received the same decline now and initially thought it was due to a recent guideline change. The referred preview was used in all previous versions, so this makes no sense.

And yes, it’s still not explicitly mentioned in the guidelines (July 2024).

Maybe you should submit it again with some changes and this decline was just random? Or perhaps we are specifically prohibited from showing a preview while the majority of developers are not affected?

Any further help would be appreciated!

I've just encountered this rejection today too. Im currently in the process of appealing it and requesting Apple change their guidelines, because currently 2.3.4 doesn't specify device frames can't be included, it makes absolutely no mention of this whatsoever

Preview rejected due to device frames shown in the video
 
 
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