Feedback for iPhone and iPad – Display Technology
Dear Apple Team,
Currently, the mainstream display technology used in iPhone and iPad is OLED. However, OLED panels produce significant PWM flickering, which strongly irritates the human eye. Many users, especially in China, experience eye strain, tearing, and discomfort after using OLED devices for a period of time.
There is a large group of users here who are highly sensitive to screen flicker and therefore cannot use OLED-based devices at all. What they truly need is an eye-friendly device with either LCD or flicker-free Mini-LED display technology.
I sincerely recommend that Apple consider offering iPhone and iPad models with LCD or Mini-LED panels. Such displays could provide better eye comfort, no flicker, and a healthier experience. Currently, almost no smartphone manufacturers in China provide such options, and even if they do, their devices often come with outdated chipsets and cannot be used as a reliable daily driver.
This presents a valuable opportunity for Apple: by addressing this demand, Apple could attract a unique customer base, increase sales, and even justify a slightly higher price, as many customers would be willing to pay more for the sake of their eye health. In the Chinese market, a truly flicker-free iPhone or iPad would be incredibly rare and highly desired.
Thank you for considering this suggestion. I truly hope Apple will take this into account.
