First attempt at a PKPass

This is my first attempt at creating a Wallet pass, actually a generic store card. When I see it with Pass Viewer on macOS, I get 1 look, when I see it with the iPhone simulator or iPhone proper, I get a different view. Neither is what I was hoping for, a simple vertical layout of an address.

Could someone steer me in the correct direction?

My json:

  "formatVersion": 1,
  "passTypeIdentifier": "pass.org.danleys.4KSBarcode",
  "serialNumber": "__SERIAL__",
  "teamIdentifier": "----",
  "organizationName": "4 K.I.D.S. Sake",
  "description": "4KSBarcode",
  "logoText": "4 K.I.D.S. Sake",
  "foregroundColor": "rgb(255, 255, 255)",
  "backgroundColor": "rgb(255,0,0)",
  "storeCard" : {
    "primaryFields" : [
      {
        "key" : "ClientID",
        "label" : "",
        "value" : ""
      }
    ],
    "auxiliaryFields": [
      {
        "key": "street",
        "label": "Address",
        "value": "339 Remington Blvd"
      },
      {
        "key": "city",
        "label": "",
        "value": "Bolingbrook, IL 60440"
    }
  ]
  },
  "barcode": {
    "format": "PKBarcodeFormatCode128",
    "message": "__SERIAL__",
    "altText": "__SERIAL__",
    "messageEncoding": "iso-8859-1"
  }
}

On macOS:

On iOS:

Thank you.

Ed