Which Apple subscription offer best fits an in-app coupon-like flow?

Question

JinhongPark OP

Created 1d

Replies 1

Boosts 0

Participants 2

Hello,

I’m trying to understand which Apple subscription offer best fits a coupon-like flow in our app.

Our ideal case is a 1-month Pro benefit that users can trigger inside the app:

without entering a code manually
possibly more than once over time
then continue into a normal paid auto-renewable subscription

Ideally, this would work for new, existing, and lapsed users, and if possible, even for users who are already actively subscribed (though that part is not required).

From the docs, I understand that:

Offer Codes require redemption
Promotional Offers are for existing or previously subscribed users
Introductory Offers are for new eligible users
Win-Back Offers are for lapsed subscribers

So my questions are:

Is there any Apple-supported way to do this without manual code entry?
Can the same user receive this kind of 1-month benefit multiple times over time?
Which offer type is the closest fit?
Is this use case partly incompatible with Apple’s subscription system?

Thanks.

Boost

Answer 1

App Store Commerce Engineer OP

Apple

1d

Hello -

Based on the scenario and ideal setup you describe, you would probably need to use at least two of the possible offer types to cover all of your use cases.

As summarized here, Offer Codes are the only type that can be used across Acquire, Retain, and Winback scenarios. But, Offer Codes require users to enter a code to redeem.

Instead, you would probably want to use a combination of Introductory Offers (for new subscribers) and Promotional Offers (for existing and lapsed subscribers.)

Customers can only purchase an Introductory Offer one time. Beyond that, Promotional Offers give developers the most flexibility to repeat offers and control over merchandising such offers to existing and lapsed subscribers.

We hope that helps. Please let us know if you have any other questions. Thank you.

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