Hello everyone,
I’m looking for advice from developers who have been through a Guideline 4.3(a) (Design – Spam) rejection.
Our game was rejected under Guideline 4.3(a). We genuinely believe it is an original Unity project that we developed from scratch.
Instead of immediately submitting a new build, we replied through the Resolution Center with extensive supporting documentation, including:
- Figma design history
- Unity project structure
- Development timeline
- Original UI/UX workflow
- Comparisons explaining how our game differs from similar titles
We also submitted a formal appeal to the App Review Board and later sent a polite follow-up message.
It has now been 12 days since our last message, and we still haven’t received any response from Apple.
I’m not asking whether our rejection was correct or incorrect. I’m simply trying to understand the review process.
For developers who have experienced this:
- Is waiting 10–14+ days after submitting evidence normal?
- Did Apple eventually respond?
- Did they continue the conversation in the Resolution Center, or did they ask for a new build?
- Is there anything else we should do besides waiting?
Any experiences or advice would be greatly appreciated.
Thank you!