I built a relationship and dating app called Kolly — something that genuinely didn't exist in this form on the App Store. It includes date ideas, compatibility quizzes, games, an AI companion, and a personal Love CV. Astrology is part of it because astrology is a natural part of modern dating culture — but this is a relationship app, not an astrology app.
After my first rejection under 4.3(b), I attended a Meet with Apple appointment. I was explicitly told: "astrology being present is not the problem — being an astrology app is the problem." I was advised to reposition as a relationship app and add more relationship features. I did exactly that.
I resubmitted. Same copy-pasted rejection email. No new feedback. My replies go unanswered.
I am forced to keep resubmitting blindly because I have no other option. I followed every instruction I was given and I still have no clear path to approval.
I am a small independent developer. I have investors waiting. I have spent months and significant money on this. The process feels completely opaque — I can't help but wonder if larger companies with connections get a different experience.
Has anyone successfully resolved a 4.3(b) rejection for an app that includes astrology as one feature among many? What actually worked?
4.3 (b) is clear:
Certain kinds of apps, such as dating,…, and fortune telling, are well established on the App Store and we will not accept new submissions unless they offer a meaningfully different or improved experience.
and astrology falls logically into this category of fortune telling.
