Using Apple Maps, can we redirect employes to provider preferred vendors rather than what may be the most geographically logical choice? For instance, Healthcare providers are also employers. When provider employees have an urgent clinical need they use native tools to find care. They may ask, “Hey Siri, show me the nearest urgent clinic near me”. Apple maps plot a route to an urgent care but perhaps not the in-network, urgent care. Opportunity: Apple maps should know the device is an XYZ Provider corporate device and use a customer provided external table for routing to an in-network provider. The user may be directed two blocks north to an in-network provider vs two blocks east to an out of network, more expensive provider.