Hi everyone,
We’re running into a serious issue with App Clip Experience updates not propagating to devices, and I’m hoping someone here has encountered (or solved) this before.
Problem
Once an App Clip Experience is created and used on devices, subsequent updates made in App Store Connect do not reflect on any devices, even after a long period of time.
We’ve tried:
• Updating the App Clip Experience URL (adding utm parameters, for example, utm_source and scanning via QR code)
• Modifying Experience metadata/content
• Waiting several days (over a week)
• Testing on multiple devices (including devices that never opened the App Clip before)
Despite this, the App Clip continues to show the initially created content, while App Store Connect clearly shows the updated configuration.
Important Details
• We currently have ~1,300 App Clip Experiences created
• All App Clips use the same App Clip Bundle ID
• The content behind the URLs updates correctly on the website
• Only the App Clip continues to show stale / initial data
• Removing and re-invoking the App Clip on devices does not consistently fix the issue
At this point, manual updates via App Store Connect appear to be completely ignored once the App Clip is “established.”
Questions
1. Is there a known hard cache or CDN behavior on Apple’s side that prevents App Clip Experience updates from propagating?
2. Is there any way to invalidate or refresh an existing App Clip Experience?
3. Does having a large number of App Clip Experiences (~1300) affect update behavior or caching?
4. Is the recommended approach to treat App Clip Experience as immutable and handle all updates via backend / dynamic content only?
Right now it feels like:
App Clip Experience is effectively a one-time snapshot and not a live-updatable configuration.
Any insights, confirmations, or official guidance would be greatly appreciated.
Thanks in advance.
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Hi everyone,
We’re experiencing a persistent issue with an App Clip Experience that continues to load on iOS devices even after being deactivated in App Store Connect more than 48 hours ago.
Issue Summary
An App Clip Experience tied to the URL pattern
https://srgplus.com/u/...
keeps appearing when scanning NFC tags or QR codes, despite being removed from App Store Connect.
Key Details
The App Clip Experience was deactivated over 48 hours ago.
iOS still launches the App Clip when scanning NFC tags or QR codes that match the URL structure.
The specific token-based App Clip Experience (for example: https://srgplus.com/u/iohgqa) was removed, but iOS still loads an App Clip as if the Experience exists.
It seems like iOS is falling back to a previously registered base URL Pattern such as:
https://srgplus.com/u
or possibly even https://srgplus.com
The problem:
This fallback App Clip is not visible anywhere in App Store Connect → Advanced App Clip Experiences.
So we cannot delete or modify it.
The behavior persists across:
Multiple devices
Different networks
After clearing device caches
After reinstalling our app
Even after scanning using devices that never used this App Clip before
This makes us believe that the App Clip Experience may be:
Cached on Apple’s servers
Or orphaned/hidden in App Store Connect
Or not properly removed from the URL pattern registry
Steps to Reproduce
Deactivate an App Clip Experience in App Store Connect.
Wait 48 hours or more.
Scan an NFC tag or QR code pointing to a previously used URL pattern.
App Clip still appears, even though no active Experience exists.
Expected Behavior
App Clip should stop appearing once the Experience is deactivated and removed.
Actual Behavior
App Clip continues to load indefinitely, suggesting a cached or orphaned configuration.
Question
Has anyone encountered similar behavior?
Is there a way to request a manual purge of App Clip URL patterns or cached Experiences from Apple’s side?
Any guidance or insights would be greatly appreciated.
Thank you!