I'm working on a tvOS application that plays video content using TVMLKit/TVJS. I'm trying to integrate Google IMA SDK to show pre-roll, mid-roll, and post-roll ads in my app. Here’s what I’ve done so far: Video playback is handled through JavaScript in application.js. Ads are managed in Swift using Google IMA SDK. I use the evaluateJavaScript bridge to control video playback from Swift. I pause and resume the TVJS player (Player object) using a function like startPlayingVideo(value) from Swift based on the ad lifecycle. Current Flow: When the video is about to start, I call loadAds() from JS. This presents a Swift ViewController that handles IMA ad requests. On adsManagerDidRequestContentPause, I pause the video using JS via the bridge. On adsManagerDidRequestContentResume, I resume the video. The Issue: This setup doesn't behave consistently: Sometimes the ad plays in the background and video started playing as well but can not see the ad. Not able to see the post-roll ads Relevant Code Snippets: application.js function startPlayingVideo(value) { if (playerReference != undefined) { if (value == true) { playerReference.play(); else { playerReference.pause(); } } } function playVideo(videoURL) { setup playerReference, push mediaItem, etc. loadAds(); player.present(); } AppDelegate.swift let loadAds: @convention(block) () -\> Void = { DispatchQueue.main.async { let adManagerVC = ViewController() AppDelegate.tvController?.navigationController.present(adManagerVC, animated: true) } } let updateVideoPlayTime: @convention(block) (Double) -\> Void = { time in CustomContentPlayhead.shared.currentTime = TimeInterval(time) } ViewController.swift func adsManagerDidRequestContentPause(\_ adsManager: IMAAdsManager) { showAdUI() playerViewController.player?.pause() } func adsManagerDidRequestContentResume(\_ adsManager: IMAAdsManager) { hideAdUI() // Expecting JS video to resume via bridge } And yeah my IMSDK Implementation is working fine if I am using it with swift AVPlayer. What I Need Help With: Best practice for coordinating video playback between JS (Player) and Swift (IMAAdsManager). How can I sync the playhead reliably between JS and Swift? Is there a better way to pause/resume TVJS player from Swift during ad lifecycle? How to reliably insert mid-roll ads when the playback is primarily controlled in JS? Any insights, code examples, or recommended architecture improvements would be greatly appreciated!