Hello everyone,
I'm the president of a French software development company, and I'm facing an extremely frustrating situation with Apple's App Review process.
We submitted an event application for a major international client 14 days ago, on October 9, and it has been stuck "In Review" since Monday, October 19.
Despite our repeated attempts to resolve the situation, nothing has changed.
So far, we have:
Called Apple Developer Support between 6 and 8 times.
Submitted 2 expedited review requests.
Sent 3 follow-up emails.
Repeatedly explained the critical business impact of this delay.
During nearly every phone call, we've been told that someone is actively reviewing our application and that approval should happen very soon.
Yet days keep passing, and we have received absolutely no explanation, no rejection, no request for additional information, and no estimated resolution date.
The situation has become extremely serious for our company.
Our client publicly announced that the application would launch on Friday, October 16. When that deadline passed, the launch was announced again for this week.
We have now missed two publicly communicated launch windows, through circumstances entirely outside our control.
As a small development company working with a major brand, this is causing significant reputational and commercial damage. We are doing everything possible to protect our client's trust, but we have no visibility into what is happening.
We fully understand that Apple needs to review applications carefully. We respect that process.
However, 14 days without any actionable information, despite 8 calls and 2 expedited review requests, is extremely difficult to understand or justify from a developer's perspective.
At this point, we are not even asking Apple to bypass its guidelines. We simply need transparency and a meaningful escalation.
Has anyone experienced a similar situation recently?
Is there any way to contact the App Review team directly or escalate a review that appears to be stuck, beyond the standard support channels and expedited review requests?
Any advice or assistance from an Apple representative would be greatly appreciated.
Thank you.
Topic:
App Store Distribution & Marketing
SubTopic:
App Review
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