The App Store app review process is experiencing severe delays, with developers reporting "20-day waits" and "potential delays of several months." This situation is attributed to a surge in new app submissions, driven by the advancement of AI tools. In December 2024, new submissions reportedly increased by 60% compared to the previous year and 24% over the past 12 months. In contrast, updates are sometimes approved within one to two days. The developer community is discussing countermeasures such as strict adherence to guidelines and expansion to other app stores. This shift indicates a transformation in the app ecosystem.
Topic:
App Store Distribution & Marketing
SubTopic:
App Store Connect
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