App Store Connect

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App Store Connect is a suite of tools for submitting and managing your apps and in-app purchases on the App Store.

App Store Connect Documentation

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IAP stuck in Review causing rejection
I’m stuck in a loop where my in-app purchase (IAP) product cannot be reviewed because my app version is in “Rejected” status. In order to submit the IAP for review, I need to submit a new app version and select the IAP product. But since the current version is rejected, I can't select the IAP during submission. As a result, RevenueCat can't fetch the IAP products, and the app appears to not use in-app purchases, which leads to another rejection. I’d like to know the correct steps to break this cycle and properly submit both the app and the IAP for review. Any guidance is appreciated!
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App Store Connect Sales & Trends “Last 24 Hours” No Data
Hi everyone, We’re experiencing an issue with App Store Connect → Sales & Trends (Sales) → Last 24 Hours (hourly) reporting, specifically for In-App Purchase (IAP) sales. On January 30–31, 2026, when checking Last 24 Hours sales data, we consistently see IAP sales drop to 0 starting around 18:00 UTC, as if no purchases happened after that time. However, we can confirm that IAP transactions did occur during the same time window using other validation sources (e.g., server-side logs / analytics). In App Store Connect, those hours still show 0. I did a quick search and found reports of similar behavior affecting downloads/units for some teams, but in our case downloads/units look normal in Last 24 Hours. The problem appears to be only in the IAP sales portion. Questions: Is anyone else seeing hourly gaps / 0 values for IAP around Jan 30–31, 2026 (or today)? Is this a known Sales & Trends reporting delay that eventually backfills, or an ongoing issue? If you’ve seen this before, how long did it take to normalize/backfill, and did any specific check/filter help?
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How do you run A/B tests for your iOS app icon in App Store Connect?
Apple’s documentation indicates that iOS now supports A/B testing for app icons, but I haven’t been able to get it working. My app already includes alternate icons within the same binary, yet when I try to set up an A/B test in App Store Connect, there’s no option to change the icon-only screenshots can be updated in a new treatment.
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What’s the best way to improve my app’s rating and get more positive reviews?
My iOS app currently holds a 3.5★ rating with limited reviews, and I’d like to raise it by motivating happy users to share feedback. I’m looking for ethical ways to do this without being pushy. What are the best strategies and timing for review prompts to boost ratings while keeping users satisfied?
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Apple Developer Program Enrollment: pending
Hello everyone, I'm currently waiting for my Apple Developer Program enrollment to be approved and wondering if my timeline is normal. My situation: Payment of $99 USD: ✅ Completed (have invoice and order number) Government-issued photo ID: ✅ Submitted Confirmation email received: ✅ Yes - "Thank you for providing the documents we requested. We will review them and follow up with you within two business days" Days since confirmation email: 3+ business days The email stated they would follow up within two business days, but it's now been more than three business days with no update. My questions: Is it normal for the review to take longer than the stated "two business days"? For those who were approved, did you receive multiple emails throughout the process, or just a final approval email? Has anyone experienced similar delays? What was the outcome? Just want to make sure nothing is stuck or requires additional action from my side. Thanks for any insights!
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Bitbucket installation was incomplete.
I am getting this issue, whenever I am trying to reconnect XcodeCloud in App Store as the XcodeCloud builds are blocked. Steps we followed Go to App Store Connect -> select app -> select Xcode Cloud -> select build 2 we are able to see error message with connect button Xcode Cloud is unable to connect to the repository “**********”. Reconnect the repository to resume builds. 3. Tapping on connect -> shows a popup with option to authorize in bitbucket -> taping on it, takes us to another window which redirects continuously and nothing happens Can anyone help me with this
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Is It Still Possible for Indie iOS Apps to Thrive in 2025?
Once, the App Store empowered indie creators - small teams could launch great apps and find users easily. But in 2025, that era feels long gone, with algorithms, big players, and pay-to-win discoverability reshaping everything. Is there still a real chance for indie iOS developers today, or has Apple’s evolving ecosystem made independent success nearly impossible?
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As iOS developers, what’s the biggest pain point you’d like Apple to fix?
I’ve observed several areas in iOS where user experience could be enhanced, such as keyboard flexibility, animation speed, biometric options, cache management, background uploads, navigation reliability, and automation features. Addressing these aspects would not only improve usability but also align iOS more closely with diverse user needs across regions and use cases. What enhancements would you consider most valuable?
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Mac Catalyst not respecting Display Name
Having a problem where the Mac Catalyst version of my app shows the full App Store Connect name instead of the shortened name. When I compile it on Xcode and run it locally, this doesn't happen. However, when installing from TestFlight it does. -- App Store Connect: AppName: RSS Reader Display Name: AppName -- On macOS only, it displays as "AppName\ RSS Reader" in ~/Applications/ when distributed via TestFlight. How can I correct this? An iPad app running on Mac has no issue, its only when I enable the Mac Catalyst build target.
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W-8BEN tax update sent via Contact Us — no response for over a week. What should I do?
Hi everyone, I submitted a request through Contact Us in App Store Connect to update my W-8BEN tax form more than a week ago. Since then, nothing has changed in my account and I haven’t received any reply. For those who’ve dealt with this before: Is this delay normal? Should I resubmit the request or wait? Is there a faster or correct way to get the tax update processed? Any advice or shared experience would really help. Thanks in advance.
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Technical Issue: Internal API Version Mismatch (Iris v1 vs. v2) in App Store Connect Game Center Dashboard
Summary There is a critical synchronization issue within the App Store Connect dashboard affecting the management of Game Center Leaderboards. The web interface attempts to perform administrative tasks (such as listing player entries or moderating scores) by calling deprecated or mismatched API endpoints across different versions of the Iris API (v1 and v2), leading to a complete failure of the management UI. I have tried it with multiple browsers (Safari, Mozilla, Chrome, Opera) with same results. Observed Behavior Management UI Failure: The "Manage Scores and Players" section fails to load, often showing "Blocked" status in the browser's Network tab or remaining stuck on a loading spinner. API Version Conflict: While some parts of the dashboard successfully fetch app data via /iris/v1/, the leaderboard management logic appears to have been partially migrated to /iris/v2/. This results in the UI making calls to /v1/ resources that return 403 FORBIDDEN (GET_COLLECTION not allowed) or calling /v2/ paths that return 404 PATH_ERROR (The resource does not exist). Broken Relationships: Peticions to endpoints like /iris/v1/gameCenterDetails/{id}/gameCenterLeaderboards frequently return 404 errors stating that the relationship does not exist, even when the Leaderboard is "Live" and correctly configured. Moderation Inaccessibility: Attempting to delete or hide a score is impossible because the "Search" functionality fails to return Player IDs. The backend rejects GET requests on moderation endpoints, only allowing PATCH or UPDATE, but without a functioning search UI to retrieve the necessary Player IDs, the management loop is broken. Conclusion The Game Center management dashboard is currently unusable for certain apps due to these internal API inconsistencies. Developers are unable to moderate their leaderboards or remove suspicious scores because the UI cannot resolve the correct API path to fetch player data. Could you fix this as soon as possible, please? Thank you, JM.
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How can iOS developers update App Store metadata without hassle?
When creating a new App Store version to update ASO keywords and metadata, I notice that elements like the app icon and other details are missing and I am looking for a way to copy the existing metadata from the previous version. Also, is it possible to submit a new App Store version solely for ASO improvements without uploading a new build and still have the changes applied successfully.
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Any strategies for leveraging review responses to improve ASO results?
I’ve been building iOS apps since 2011 and have worked on hundreds along the way. Recently, I started a series on App Store Optimization (ASO) to share tips, strategies, and lessons learned. In this first post, I dive into how responding to customer reviews can directly influence ASO performance and App Store ranking - covering timing, response style, and best practices to turn negative reviews into positive ones.
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Why are apps invisible in the App Store, and which ASO tips work in 2025?
Even the best apps struggle to get noticed—over 5 million apps compete in stores, and most never hit 1,000 downloads. Visibility, not quality, is the real challenge. App Store Optimization (ASO) is the key to breaking through. Optimizing your app’s title, keywords, visuals, and description, combined with ongoing testing and competitor analysis, can drastically improve discoverability and downloads in 2025.
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