Released a new version of my app, which is currently live at version 1.1 on the App Store. When testing directly from the app store, the app's button says "Update". When I tap Update, it will do the usual loading, and for 0.5 seconds finish but then go back to the "Update button" again, and my latest app version never gets installed, it sticks to 1.0. I've tried the following: Stopped testing on TestFlight Reset All Settings on iPhone Signed out and signed into the App Store with a different Apple Account Reached out to Apple Customer Support (no response) Deleted and re-installed the app Any help is appreciated!