I can attest this is the same in 2025. I had released a 1.0 then a 2.0 of the app, then a trademark issue came up with the app name. Given that the bundle identifier used the app name in it, I decided given the low volume of paid customers that I would change the bundle identifier also. You may ask, why bother since the bundle identifier is not seen by anyone? However when you use the Share button within the app store after you go to your app, the URL that is created includes both the bundle identifier and the Apple ID created for your app. There is a URL that only includes the Apple ID for the app for purposes of posting a link to the app store app, however the default Share link that any user could use to share the app to someone else does include the bundle identifier in the URL.
One other note. I was trying to get the new app approved by Apple Review team before taking down the old app, and they rejected the new app during review using the SPAM reason for rejection. After I removed the old app (which is a two step process - remove app from sales world wide (if paid), and remove app from store), I resubmitted for review and was approved, then released new app.
I did try to see if Apple had a way to keep the same Apple ID for the app, and just change the bundle identifier but that does not seem, sadly, to be the case. They should and could probably fix that but...
Topic:
App Store Distribution & Marketing
SubTopic:
General
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