Just to update this - it tuns out the ipa file that I generated from the base expo template was fine...the hack I found to unzip it and transfer the app to the simulator doesn't work. Once I "published" that base app to TestFlight it loaded find on my iPhone. So, there is something specifically wrong with my app - what I have no idea. And, I'm not sure how to proceed in troubleshooting other than start with the base app, keep adding code, and keep building/publishing.
Topic:
App Store Distribution & Marketing
SubTopic:
App Store Connect
Tags: