Make sure you check after the "Device Reset Date" shown at https://developer.apple.com/account/#!/membership/
I got tricked and tried to do this too early.
You can eventually go directly to https://developer.apple.com/account/resources/devices/reset
But if you try to do this too early, at the end of the process you will get an alert "Device reset not allowed at this time"
Topic:
App Store Distribution & Marketing
SubTopic:
App Store Connect
Tags: