Via Apple Pros: ~5 business days vs. up to 30; record auto-syncs into Apple's enrollment system (~2 days) in the exact format Apple matches; no account creation with Dun & Bradstreet, no upsells. Direct from D&B Cons: slower SLA (up to 30 business days); requires a my.dnb.com account; bundles auto-renewing "Credit Insights Free" + marketing/upsell funnel; after issuance, Apple's system still has to find the record (usually automatic, occasionally a support nudge).

I took the liberty of testing this flow by inputting data which will definitely not find any company into the form. This is how the page is different when no businesses are found. (screenshot) Unfortunately this is not a viable work around because on this page all fields are immutable, so I can only submit the info as it had been input for the lookup. Obtaining a D-U-N-S through Apple comes w some advantages over doing it directly through Dun & Bradstreet so I would rather use Apple.