After further investigation, it appears the issue may be related to the number of App Clips (1,300 app clips). When we had around ~750 App Clip Experiences, everything worked correctly (creation, updates, activation/deactivation).
Once we added ~500 more App Clip Experiences, App Clips effectively stopped working. For the past 4 days, Apple appears to ignore all App Clip–related actions:
Creating new Experiences
Updating existing ones
Deactivating or reactivating Experiences
Nothing propagates to devices.
A possible workaround might be deactivating ~500 App Clip Experiences and testing again. However, it’s unclear whether deactivated Experiences are still counted as active on Apple’s backend, in which case nothing would change.
We’ve contacted Apple Developer Support and are waiting for guidance.
Has anyone seen similar behavior with a large number of App Clip Experiences or knows of any hard limits or backend constraints?