I have the same problem with next pplist
[...] XML version etc.
<plist version="1.0">
<dict>
<key>Label</key>
<string>com.atlassian.bamboo</string>						<key>UserName</key>
						<string>dev</string>
						<key>ProgramArguments</key>
						<array>
<string>/Users/dev/bamboo/bin/start-bamboo.sh</string>
</array>						<key>SessionCreate</key>
						<true/>
						<key>RunAtLoad</key>
						<true/>
						<key>KeepAlive</key>
						<true/>
		</dict>
</plist>
Topic:
App & System Services
SubTopic:
Processes & Concurrency
Tags: