Providing screenshots to support the above explanation of the issue: This is what the Account Holder sees: This is what we expect the Account Holder to see, based off of online information:

Hi team, Below are some screenshots of what I see: App Store Connect "home page" (i.e. https://appstoreconnect.apple.com/) URL: https://appstoreconnect.apple.com/apps When I try to add a new App at the above location URL: https://appstoreconnect.apple.com/business