Guideline 4.3(b) Spam rejection for unique niche dating app — Appeal upheld, seeking guidance

App Store Distribution & Marketing App Review
FrankieBabet OP
Created 3w
Replies 2
Boosts 0
Views 202
Participants 3

Hello,

My app "Tall - App de rencontre" (App ID: 6761081326) has been rejected 4 times under Guideline 4.3(b) Design Spam. The App Review Board also upheld the rejection (Appeal Ticket APL411770).

I fully understand the dating category is saturated. However, my app has unique mechanical features that do not exist on any other dating app on the App Store:

  1. MANDATORY HEIGHT GATE: During registration, women below 1.75m and men below 1.80m are blocked and CANNOT complete registration. This is hard-coded into the onboarding. It is not an optional filter. Users who do not meet the height criteria simply cannot use the app.

  2. DOOR-FRAME HEIGHT VERIFICATION: Users must submit a full-body photo standing barefoot under a standard door frame to verify their height. Unverified users see all other profiles blurred. This trust-and-safety mechanism is entirely unique.

  3. "THE BAKERY": A curated, time-limited daily drop of compatible profiles replacing infinite swipe. This is an anti-swipe paradigm designed to prioritize quality over quantity.

I also have an existing community of over 1,000 people across multiple WhatsApp groups TALL FRANCE, 10K Instagram followers, and 44K TikTok followers — all specifically for tall people looking to connect. This proves real demand for this niche.

I also noticed that the app "Score Dating" is currently live on the App Store in the Lifestyle category. Score blocks users who do not have a credit score of 675 or above. My app uses the same concept — a mandatory gate based on a specific criteria (height instead of credit score). If Score is accepted, I believe Tall should be evaluated with the same standard.

I have responded to every rejection with detailed explanations and visual evidence, but received the same copy-paste response each time. I have a Meet with Apple consultation scheduled to discuss this further.

Has anyone successfully overcome a 4.3(b) rejection for a niche app with genuinely unique features? Any guidance from Apple or the community would be greatly appreciated.

Thank you, Frankie Babet

Replies  2
Boosts  0
Views  202
Participants  3
Tomato OP
3w

However, my app has unique mechanical features that do not exist on any other dating app on the App Store

How do you know that? You have downloaded and tested every single dating app?

The App Review Board also upheld the rejection (Appeal Ticket APL411770).

You have reached the end of the rope. So you should accept a defeat and move on to a next project. One option you have is to buy out an existing iOS app and install additional features in it. If I were you, I would choose to stop the bleeding instead of pouring more time and resources in the losing battle.

0
App Review OP
Apple
3w

Thank you for your post. We believe we have resolved this issue. If you continue to experience issues during review, please contact us.

0
Guideline 4.3(b) Spam rejection for unique niche dating app — Appeal upheld, seeking guidance
First post date Last post date
 
 
Q