4.3(b) Design Spam - Rejection

Question

salimbo OP

Created May ’26

Replies 3

Boosts 0

Participants 4

Hello all,

i need some advice because i dont know what to do.

After having work for months, i submited my dating app, which is a dating app for a niche. And then i discovered the 4.3 b rejection..

I made some adjustment, in order insist on the differences from my app and the others. I sibmitted it on last sunday, waitined for 5 days, and i didnt receive any update from my new submission neither to my reply to Apple reviewer refusal.

I then decided to cancel the subisssion, make some more adjustement, and I resubmitted the app yesterday.

But in the meantime, I read gain the refusal email and i saw this sentence :

We encourage you to reconsider the app concept and submit a new app that provides a unique experience not already found on the App Store.

Does this include new version submission ? Or Does this mean to delete my app and create a new one ?

i didn't ask for appeal at the moment.

Answer 1

Tomato OP

May ’26

There was a similar question about a week ago concerning a dating app for tall people in France being rejected. Asking the same question is one. Receiving a personal reply for the same question is another.

Answer 2

nouman_eclix OP

May ’26

It means there are already many apps on the App Store with similar features and ideas. So, they are asking you to create and upload an app that includes something new, innovative, or different — something that makes your app stand out and gives users a reason to choose it over existing apps instead of just copying what’s already available.

Answer 3

App Review OP

Apple

May ’26

Thank you for your post. There are several factors that may contribute to an app not following App Review Guideline 4.3. Typically, these apps share a similar binary, metadata, and overall concept as apps already on the App Store, with only minor differences.

If you have questions about App Review's review of your app, we recommend requesting an appointment with App Review during the bi-weekly Meet with Apple event. Sign in with your Developer ID and select "App Review Appointment." A member of the App Review team will help you with your questions regarding the review process and the App Review Guidelines. Appointments are subject to availability during your local business hours on Tuesdays and Thursdays.