App stuck in "Waiting for Review" for 2+ weeks after resubmitting new public app record (previously unlisted, removed)

Hello,

I’m looking for guidance from the community and/or Apple staff regarding an app that has been stuck in review for an unusually long time.

App details

  • App name: IQPOOLS AR
  • Platform: iOS
  • Version: 1.1
  • Apple ID: 6775523951
  • Bundle ID: AR01.iqpools
  • Developer account type: Individual

Current status

  • App Store Connect status: Waiting for Review
  • There is no Resolution Center thread for this version
  • Submission history:
    • First submission: June 1, 2026
    • After ~1 week with no review progress, I updated the app, removed the previous submission (Developer Rejected), and resubmitted
    • Current submission date: June 8, 2026 at 18:31
    • As of today, the app is still Waiting for Review

Background

  • I previously had an app that was approved and published as Unlisted
  • Apple later removed it from sale due to regional restrictions on unlisted/custom app distribution for developers in my region (Russian Federation)
  • Apple Developer Support advised that to switch from unlisted/private to public distribution, I must create a new app record and resubmit the binary
  • I followed that guidance: new Bundle ID, new app record, new build, public distribution (not unlisted)

What I’ve already tried

  • Submitted Expedited App Review request(s) — no response
  • Contacted App Store Connect support via the contact form — no useful response
  • Replied to previous Developer Support case about unlisted → public transition
  • Confirmed DSA/trader settings and EU availability where applicable
  • Did not remove the current submission again to avoid resetting the queue

App characteristics (for context)

  • Free AR app for product visualization (composite swimming pools)
  • No login required
  • No in-app purchases, subscriptions, ads, or user-generated content
  • Uses camera for ARKit only

My questions

  1. Is a 2+ week wait in Waiting for Review (with no Resolution Center message) normal in this situation?
  2. Could the delay be related to the previous unlisted app removal / new app record after regional restriction?
  3. Is there any additional compliance step I might be missing (account-level, DSA, agreements, etc.)?
  4. What is the recommended channel to escalate when Expedited Review and Contact forms produce no response?

Any guidance would be greatly appreciated. I’m happy to provide more details if needed.

Thank you, Artem Lesik

I'm in a similar situation with one of my apps, it is pretty basic but has not been getting any attention from reviewers. I have another that is considerably more complex, and it will get reviewed within 24 hours. Not complaining about the faster one, but I wish my other app would get the same attention.

Unfortunately, this is not the case. I originally submitted the application in April, and it was reviewed within 2 days, but it was removed because it was private and only accessible through a link. However, I have now made it public, and it has been a long process.

App stuck in "Waiting for Review" for 2+ weeks after resubmitting new public app record (previously unlisted, removed)
 
 
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