App Review Delay Is Putting Our Business on Hold

My app has now been waiting for review for 6 days, even though the submission email stated that the review would typically take up to 2 business days.

App ID: 6793848581

I completely understand that App Review needs to be thorough, especially for submissions from individual developers or newly created accounts. User safety should always come first.

However, our app is being submitted by a U.S. incorporated company with a team behind it. We have employees whose work depends on this launch, and every additional day of delay has a real financial impact. It makes me wonder whether there is any prioritization in the review process based on developer history or company status.

Our application is ready to launch, but until it is approved we cannot publish it or generate any revenue. Meanwhile, the costs continue every day: server infrastructure, developer salaries, marketing campaigns that have to be postponed, and other operating expenses. We continue paying these expenses while having no opportunity to launch the product.

I know the App Review team is busy, and I appreciate the work they do. But the growing number of developers reporting review times of several weeks is becoming very concerning.

If someone from the Apple App Review team is reading this, I would sincerely appreciate it if you could review App ID 6793848581 as soon as possible.

Thank you for your time and consideration.

If your submission is an iOS app, I'm afraid you will end up waiting for another week unless you are lucky. The average wait time is about two weeks if not longer. They should correct that old wait time announcement that they no longer hold on to. Whether or not you file an expedite request, you won't get to jump up to the top of the queue.

App Review Delay Is Putting Our Business on Hold
 
 
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