Original game with 1.84M-subscriber community rejected 3x under 4.3(a) Spam — appeal filed, what else can we do?

Question

Created Aug ’26

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Participants 3

Hi everyone,

First, some context and a genuine compliment: this is our first iOS submission, and overall the App Store Connect tooling and TestFlight have been a great experience — our beta reached 1,351 external testers organically, with 1,700+ sessions and a crash rate below 1%.

That said, we're stuck in a loop we don't know how to break, and I'd love advice from anyone who has been through it.

Our game, Truckers Brasil Online, is a truck simulator with proprietary real-time online multiplayer, 100% developed in-house in Unity by our Brazilian studio. Same game, same brand and same company operating on Google Play since 2024. Our official YouTube channel has 1.84M subscribers with years of public devlogs documenting the development. We own all source code, all 3D models (including the original Blender source files of every truck), and the dedicated servers that run the multiplayer.

The review history:

Jul 04 — rejected under 4.3(a) Spam ("similar binary, metadata, and/or concept"), no specific app named
Jul 05 — we replied with a detailed originality dossier (PDF attached to the conversation)
Jul 14 — next review did NOT raise 4.3(a); it moved to a connection bug and gameplay questions, which we fully answered with a corrected build and a step-by-step visual guide
Aug 07 — the same generic 4.3(a) text returned, with no new facts and no reference to any of the evidence

Each of the three reviews lasted under 20 minutes according to the activity log, so we suspect the attached evidence was never actually opened. We have already: replied in the conversation with a complete evidence dossier, filed a formal appeal to the App Review Board, and contacted Developer Support (case open).

Questions for the community:

Has anyone successfully overturned a repeated 4.3(a) on a genuinely original game? What ended up working?
Is there anything else we can do while the appeal is pending — or anything we should avoid doing?
For Unity games specifically: is there any known way to reduce false-positive binary similarity flags?

We're happy to provide any verification — source code, Blender files, live server access, video demo. We just need the evidence to actually be looked at.

Thanks in advance for any guidance!

Thiago — LTDA VERA CRUZ (FG Games Entertainment)

Answer 1

Tomato OP

Aug ’26

There is no single, useful piece of information with which a total stranger can assist you. All you write is that your game has been rejected 3 times. That's all. Rather, you write some irrelevant aspects. Why should anybody need to now how many times your YouTube channels have been viewed? Why does anybody need to know about your Google Play game? If that really matters, submit your game to Google Play.

Basically, you are not helping yourself AT ALL.

There is no app description.
There is no list of keywords.
You don't write the exact rejection statement. You rather twist and rephrase it to make it sound as if you didn't deserve rejection.

Answer 2

DTS Engineer OP

Apple

Aug ’26

Thank you for your post @ltdaveracruz

If you disagree with the outcome of the review, we recommend submitting an appeal to the App Review Board. When filing your appeal, please ensure that you provide specific reasons why you believe your app complies with the App Review Guidelines. Additionally, please submit only one appeal per rejection.

The App Review Board will contact you directly as soon as they have completed their investigation.

There is a post from the App Review that answers all common questions that you should read before contacting them: https://developer.apple.com/forums/thread/810791

I would recommend you to do not use AI to write your appeal to the app Review Board.

Albert  WWDR