Apple App Review has become a serious operational problem for the launch of my business.
1. Unreasonable Review Delay My app sat in “Waiting for Review” for 11 days before the first review even began. It has been 20 days now since first submission.
2. Destruction of a Prepared Review Environment I spent an entire day building a curated demo account specifically for App Review. The notes explicitly said DO NOT DELETE OR MODIFY IT and instructed reviewers to create separate data for destructive testing. Apple deleted the entire account anyway, costing me hours of recovery work.
3. Rejections Based on Information That Was Already Provided Apple successfully purchased a subscription through IAP on a test account they created, then later rejected the app because they “could not locate” the IAPs. The review notes also contain explicit navigation paths to every purchase. Apple also issued an explicitly labeled “automated” rejection claiming the Terms of Use link was missing, despite the link being clearly present in the App Description.
This is no longer a normal guideline/compliance issue. These are repeated failures in the App Review process itself.
Can someone from Apple please escalate this to App Review leadership and investigate what happened?