My App is showing Ready For Distribution but there is not release button?

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My app (RemiMinderAI, Apple ID: 6776771952) has been showing "Ready for Distribution" for several days, but it does not appear in App Store search results — not by app name, developer name, or keywords. Users can only access it via direct link.

What I've observed:

The app is live and downloadable via direct URL Searching "RemiMinderAI" in the App Store returns zero results The app listing page loads correctly when accessed directly Google Play version is searchable and indexing normally

What I've already done:

Verified all metadata, keywords, and categories are correctly configured in App Store Connect Confirmed the app status is "Ready for Distribution" (not "Developer Removed" or processing) Contacted Apple Developer Support — case was escalated to a senior advisor Waiting on a response from the escalation team

Has anyone experienced a similar issue where the app is live but completely invisible in search? Is there a known delay for search indexing on newly approved apps, or a manual step I might be missing?

Any guidance is appreciated. This is blocking our launch marketing since paid traffic depends on users being able to find the app organically afterward.

Answer 1

notbetting OP

17h

Good news — I just checked with the public iTunes search API and your problem appears to have resolved itself while you were waiting. Searching "RemiMinderAI" in the US store now returns your app in position 1. Same for "RemiMinder" and "remi minder". A lookup by your app ID also succeeds in the US, UK, Germany, Spain and Turkey storefronts, so availability looks fine everywhere I tried. What you ran into is the indexing gap: "Ready for Distribution" means the listing is live (direct link works immediately), but the search index is a separate system that can take anywhere from a few hours to ~72h to pick up a brand-new app. Your release date shows August 23 and your post is from yesterday — classic timing. Nothing was broken, it just had not propagated yet. About the missing release button in your title: if your version was set to automatic release after approval, there is no button to press — it releases itself, which matches what you saw. For next time, you can check this yourself in seconds instead of waiting for answers: https://itunes.apple.com/search?term=YOUR+APP+NAME&country=us&entity=software — if your trackId is in the response, you are indexed and any remaining issue is ranking, not indexing. Give it a search now on a device — you should find it.