App Store Connect & TestFlight Q&A

What is one common assumption developers make about App Store growth that Apple's data suggests is often incorrect?

When users arrive from external marketing campaigns, are there behavioral patterns that distinguish high-quality traffic from traffic that may not contribute to long-term App Store growth?

Are there best practices regarding how frequently developers should update screenshots, promotional text, or metadata to maintain relevance without creating unnecessary volatility?

When apps have been for a longer period - sometimes older subscription plans of a lesser pricing seem to show up in manage subscriptions - along with the latest ones. I have seen this in some apps, how do I make sure to avoid this confusion for my users?

As user browsing behavior continues to evolve, how does Apple view the importance of App Preview videos relative to screenshots for improving conversion?

For apps that achieve sustained organic growth, does Apple observe stronger correlation with acquisition metrics or user retention and engagement metrics?

Hello lovely people, I was wondering if there is a chance to get Darkmode on the Appstore Connect? I caught myself avoiding the site till the next morning. Thanks for all the great work you do, Fleak

What are the most important limitations developers should understand when using Custom Product Pages for attribution and conversion analysis?

When reviewing App Store performance data across categories, are there common screenshot design patterns that consistently correlate with higher conversion rates, beyond simply showcasing app features?

What characteristics separate AI-powered utility apps that maintain growth over time from those that experience strong initial adoption but struggle with long-term retention?

We use TestFlight to distribute internal development builds for our QA team and internal dogfooders. Is there any way for us to be able to share a deeplink that would allow internal TestFlight users to install a specific version from TestFlight of our development app? For instance, right now they have to manually navigate from the the app's screen, to "Versions", then find the marketing version and build number. If we have a lot of folks doing builds around the same time that's a pain. We sometimes see folks install the incorrect build as a result! While there's the "build groups"s sub tab, it doesn't seem to be ordered in way that makes finding recent builds easy. If I look in there now for instance, I see release candidates from a month ago. FB13812978

Beyond campaign attribution, what indicators should developers use to determine whether Custom Product Pages are genuinely improving user acquisition quality?

What the title says :). This would probably result in much faster CI builds which would be nice.