This post is from the WWDC26 App Store Connect & TestFlight Q&A.
As user browsing behavior continues to evolve, how does Apple view the importance of App Preview videos relative to screenshots for improving conversion?
App Previews are a great way to show users more interactive features of your app beyond what is captured in still image screenshots or other metadata on your product page.
We encourage developers to review the best practices and guidelines in this article when planning a great App Preview: Show more with app previews
