AR Quick look isn't technically Web AR, since it is OS level and not running on javascript in a browser. That said you can either link directly to the USDZ file or Reality file hosted on a webserver and this will open natively in AR Quick look.
The cravat is this is only for Apple, if you want to have Android support you'll need to link to an html webpage and host two 3D assets in an html tag linked to both gltf and the Apple asset (usdz/reality) then the user can arrive at this html page, then navigate to the AR that is native to their hardware.