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Apple’s age rating deadline: will apps be blocked after 31 Jan 2026?
Apple sent a final reminder asking developers to complete the updated age rating questions in App Store Connect. Final reminder: Answer the updated age ratings questions. We’re reaching out because you have not provided responses to the updated age ratings questions in the App Information section of your app in App Store Connect. If you don’t answer these questions by January 31, 2026, you won’t be able to submit app updates in App Store Connect. The email says that if the age rating questions are not answered by 31 January 2026, you will not be able to submit app updates. What is not clear is what actually happens after that date. Many of us are in the middle of development and may not be ready to submit a new build before the deadline. The email does not explain whether this means: A) You can still submit updates after 31 January 2026, as long as you complete the age rating questionnaire before submitting, or B) The app becomes locked and cannot be updated at all once the deadline passes This is not stated explicitly in the email, which makes it confusing for me. It would be helpful if Apple could clearly confirm what developers should expect after 31 January 2026, especially for apps that are still undergoing active development. Anyone knows?
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Dec ’25
Apple's new Age Ratings: do I have to submit a new binary?
I have 2 apps. I do not want to update the binaries as we are doing overhauling in the meantime. I actually attended to these issues a couple of months back when I received the first notification and thought everything was ok until we received the final reminder email hours ago. I have two apps: app_1: the age rating was auto computed in August 2025 with no missing fields and the new age rating is in line with our expectations, so I just left it as it is app_2: the age rating had some missing answers, and I was unable to input anything so I created a new release and then updated the age ratings. the app is now in "pending submission" stage but the age ratings have been updated. I did not submit the release for review. !!! in both cases, the updated age ratings are updated & LIVE for both our apps and can be seen in our appstore listings !!! but I still get the final reminder email anyway. Q1) should I do anything? Q2) anyone else in the same boat (not keen to submit a new binary for review)? We really are in the middle of some changes and can't submit a new build now Q3) what happens after 31 Jan 2026? Can we still submit a new release with the latest age rating questions? Or totally can't update anymore?
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Dec ’25