In 2025, App Store visibility is mainly driven by search metadata (app name, subtitle, keywords), download velocity, ratings/reviews, and user engagement, while features like long descriptions, promo text, and release notes don’t directly affect rankings.

Apple indexes keywords as individual terms, so using phrases like “Near Me” does not improve ranking compared to separate keywords, since Apple automatically combines relevant words in search results.

Difficulty scores vary by tool, so rely on real competitor analysis, keyword relevance, and metadata quality rather than treating any score as definitive.