According to the W9 IRS instruction on page 3, about Line 4 Exemption, Generally, individuals (including sole proprietors) are not exempt from backup withholding. I read this to mean that if you are a sole proprietor you should select 'Subject to backup witholding', and this is what I put down for myself. Note I don't think this means the IRS will withold, but it just means you are not exempt.
Topic:
App Store Distribution & Marketing
SubTopic:
App Store Connect
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