My app is an audiobook version of a book written by myself, I have only released it for about
a month, currently only have 1 rating and no reviews, nor have I run any marketing campaigns.
And it's a paid app? Well, it's possible that all those people buy it, start listening, and think "this is *****" and get a refund. BUT more likely at least some of them would also leave a bad review, and at least some of them would think "this is *****" but NOT get a refund - your graphs are almost perfectly symetrical, as if literally everyone is refunding it. I don't know how to explain that.
In App Store Connect, it is possible to explicitly show refunds:
App Store Connect ->
Sales and Trends ->
Select the app ->
Click on "Transaction Type". This will separate out sales and refunds.
Does that agree with the graph you've posted?
Topic:
App Store Distribution & Marketing
SubTopic:
General
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