Hi there -
I have an App that is currently approved and live in the App store. We're rebranding and planning to submit the App (same App and content, new branding, name, etc) later this fall. I want the updated App to be released on a specific date (when our website, and everything else goes live with the new branding). Can I submit to Apple to approve and then hold when they release the update? I know it's possible before an App's initial approval, but my engineer is saying it's not possible for an update. I can't imagine that's true and other App's haven't had this request in the past for prior campaign launches or rebrands. Thanks for the info!
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