Hello, In my app I am only tracking the user's location, and I have added NSLocationAlwaysAndWhenInUseUsageDescription, NSLocationAlwaysUsageDescription, NSLocationWhenInUseUsageDescription to info.plist Inside our app we collect email, phone number, name, We also collect customer's address. We DO NOT share any of this identifiable information with 3rd party applications AND we DO NOT have any advertisements inside the app. Our app was rejected and required the App Tracking Transparency. We went ahead and added NSUserTrackingUsageDescription which brings the "Privacy Tracking popup", we have customized the message string to be meaningful and specific to my app. Our app is still rejected, we are not sure why the App Tracking Transparency is required first of all, and secondly don't know why the app is rejected. Any help on this is greatly appreciated.