I'm in the same boat. And no, this isn't normal. No entrepreneur trying to bring a product to market should be expected to accept this as "just part of the process."
People keep pointing to AI as the excuse. "Oh, they're swamped reviewing all the vibe coded slop."
Really?
We're talking about Apple here...one of the largest, wealthiest companies in the world. Chatbots that write code didn't appear overnight. Agentic tools have been around for at least a year at this point. I mean heck, they're built into Xcode as a first-party feature.
You're telling me that not a single executive in Cupertino had the basic business foresight to anticipate this and scale the review team accordingly? I don't buy it.
I can understand getting backed up around new iOS releases, holidays, etc. But if App Review has been buried under a contiguous backlog for months, to me that sounds like a fundamental failure of planning and resource management...not some "seasonal spike".
At the very least, developers deserve better communication. Weeks or months of silence while the fruit of our labor sits there collecting dust isn't acceptable, especially when we are asked to fund this process out of our own pockets.
Topic:
App Store Distribution & Marketing
SubTopic:
App Review
Tags: