Sharing my situation as well. I submitted a new app on January 25, and it has remained in “Waiting for Review” since then. I contacted App Review Support on January 30, but I haven’t heard back yet, so I sent a follow-up today. I also submitted an app update on February 2, and that submission is still in “Waiting for Review” as well. I haven’t contacted support regarding the update submission.

Apple hardly reviews apps over the weekend, so if you submitted it on Thursday, it has really only been about two business days. I think it’s still too early to be worried. Even updates can take three or four days, so delays can happen. For what it’s worth, I submitted a new app on January 25th and even contacted support, but I still haven’t received any response lol.

I am in the exact same boat. I submitted a new app on Jan 25, and it is still stuck in "Waiting for Review". I reached out to Apple Support on Jan 30 and followed up on Feb 5. I finally received a reply yesterday (Feb 10) that might help you decide. They explicitly warned against rejecting and resubmitting: "When you reject and resubmit your binary, your expected review time will once again be 24 hours. We realize that there are circumstances which make it necessary to reject and then resubmit your binary, but doing so affects your overall review time." The email states that resubmitting resets the expected review time to "24 hours." If resubmitting actually guaranteed a 24-hour turnaround, I’d do it in a heartbeat! But I don't think we can trust that number right now. So, sticking with Option 1 seems like the safest bet. Good luck!