How do you successfully market an app?

Hello! So, I have recently developed an iOS app called WalletSafe. It essentially stores users' passwords, logins and other personal details safely onto their phone (offline, meaning no means of online communication), and it offers password reinforcing, generating and testing tools.

But after a week, thinking that my app was great and would reach at least 100 people I slowly began to realise that developing an app isn't all.

I am not looking to make tons of money, but rather simply helping and reaching a lot of people.

So, here I am looking for advice, tips or any knowledge/feedback on successfully marketing an app, which would be greatly appreciated!

@EchoTonio If you're looking for an alternative approach to the classic marketing, I've created a way to do Affiliate Marketing in your app with the affiliates just taking a percentage of each sale, https://insertaffiliate.com/

This way you don't have to spend huge amounts on marketing upfront before generating revenue, and can lean into friends, family and your early users to be your marketing approach

How do you successfully market an app?
 
 
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