I've been an Apple developer since the App Store opened. I don't develop for a living, I do this because I love it. That's it. That has always been enough.
And right now, for the first time, it isn't.
Waiting more than a month for a review, with no communication and no working way to reach anyone, does something to you. You stop wanting to open Xcode. You stop having ideas, because what's the point of an idea that sits in a queue for six weeks? The whole loop that makes this fun — build it, ship it, hear from users — is broken in the middle.
So: thanks to the App Review team for that. You've taken the one thing that kept me building for this platform and made it feel like a waste of time.
I know Apple sees review delays as a throughput problem. It isn't only that. It's a passion problem. The developers who stay through every policy change and every SDK rewrite are the ones who stay for love of the craft — and love is exactly the thing this process is grinding down.
I hope someone at Apple reads this and understands what they're losing.
5
4
244