50+ Day App Review Delay - Is Apple Abandoning Small Developers?

App Store Distribution & Marketing App Review
fkhan
fkhan OP
Created Jun ’25
Replies 2
Boosts 0
Views 106
Participants 3

Dear Apple Developer Community,

I'm reaching out in desperation after 50+ days of inexplicable delays for my app "JPG to PDF: Smallpdf Drive". Here's my timeline:

  • April 24: Entered "In Review" (14 days)
  • May 16: Canceled/re-submitted after no progress
  • May 29: New build submitted → "Ready for Review" (18+ days and counting)
  • June 5 & June 12: Apple Support confirmed delays (Cases #102582876314, #102614832873) but took no action

Critical facts: • Violates Apple's stated 24-48hr review policy • Contains urgent bug fixes for paying users • Support now threatening to ignore future expedite requests

Has anyone else faced 2+ month delays? Any advice beyond: ✓ 5+ support tickets ✓ 3 "escalations" ✓ Countless hours wasted?

This is destroying my indie developer business. @AppleEmployees - please advise.

Replies  2
Boosts  0
Views  106
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kevin_wang
kevin_wang OP
Jun ’25

We should sue Apple together. Every feature of my app update has to go to board review because the reviewer can't decide anything and won't take responsibility, despite there is a complete reviewing history available on their end.

This entire review mechanism is slow and opaque, we need more companies like Epic Games to make Apple change!

0
Apple Staff, App Review
App Review OP
Apple
Jun ’25

Thank you for your post. We're investigating and will contact you in App Store Connect to provide further assistance. If you continue to experience issues during review, please contact us.

0
50+ Day App Review Delay - Is Apple Abandoning Small Developers?
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